Millennials are the most tech-savvy generation to date. According to eMarketer, almost two-thirds of millennials use smartphone apps daily and spend over 35 hours per week using apps. Millennials prefer mobile apps over websites as a preferred source for information about brands and services. If you’re not sure whether your business should have a mobile app, browse these reasons:
Increase Brand Awareness and Customer Loyalty
First, an app is a great way to increase brand awareness and customer loyalty. By creating an app for your business, you are offering another way for potential customers to engage with your brand. And remember, when it comes to millennials, more than 50% have chosen a product/service based on a brand’s reputation. If your product or service isn’t available on a mobile app, you are missing out on a huge portion of the population that would love to use your product or service. Customers who find your app easy to use and helpful will be more loyal to your brand.
Drive Sales and Increase Customer Engagement
With the increased brand awareness and customer engagement that comes with having a mobile app, you will also likely see an increase in sales and customer engagement. If your customers can make purchases through your mobile app, they can do so from anywhere at any time. This gives them a heightened sense of convenience and helps them feel engaged with your brand. Engaging with your customers regularly through push notifications or text messages can also be a great way to drive sales. You can use these messages to create a sense of urgency for your product or service.
Help Create a Sense of Urgency for Your Product or Service
The push notifications and text messages that can be sent through a mobile app can also be used to create a sense of urgency for your product or service. You can create a feeling of limited time or quantity for your product or service, helping your customers feel a heightened sense of urgency to purchase. This is a great tactic to use if you are trying to sell items that have a limited run or quantity. You can create a sense of urgency to buy, rather than leaving it up to your customers to make that decision themselves. You can also use this tactic to sell higher-priced items.
Provide a Digital Experience for Your Customers to Engage With Your Brand
Having a mobile app for your business also allows you to create a digital experience that your customers can engage with. You can provide features such as videos, games, augmented reality, or virtual reality that immerse your customers in your brand. When you provide a digital experience for customers to engage with your brand, you can also collect data about your consumers’ interests and needs. This allows you to tailor your marketing efforts to more accurately reach your ideal customers.
Create an opportunity to collect data about your consumers
By providing a digital experience for your customers to engage with your brand, you have the opportunity to collect data about your consumers’ interests and needs. This allows you to tailor your marketing efforts to more accurately reach your ideal customers and create more personalized marketing campaigns. If you are creating an app to promote your business and attract new customers, there is a good chance that you will also be collecting data about your existing customers, too. This can help you keep track of their engagement and purchase habits and provide insight into what they like about your brand and what they might want to see in the future.
Bottom Line: Why Have Mobile App For Your Business!
In conclusion, having a mobile app for your business can help you achieve many different marketing goals. It can help you increase brand awareness and customer loyalty, drive sales and increase customer engagement, help create a sense of urgency for your product or service, and provide a digital experience for your customers to engage with your brand. With the increased brand awareness, customer engagement, and ability to collect data about your consumers, your business will see a significant boost in productivity and profit.
These are the reasons that might give you a sight of the importance of a mobile app for a business. So if you’re running a business and not having a mobile app yet, you need to get into it as soon as possible!