If you’re a founder, product lead, or mobile strategist looking to reduce App Store fees without sacrificing user experience—this is the update you’ve been waiting for.
Apple now allows developers to implement external in-app purchase (IAP) flows with full Apple Pay support. For the first time, mobile apps can direct users to web-based payment experiences where transactions can be completed using Apple Pay, then return users seamlessly back to the app.
What This Means for Your Business
Historically, Apple’s in-app payment system came with steep commissions—ranging from 15% to 30% per transaction. This update introduces a smarter way to accept payments that’s not only more cost-effective, but also more flexible and platform-agnostic.
Here’s what you unlock:
- Lower platform fees with external payment processing
- Apple Pay support on web-based purchase flows
- Cross-platform consistency across iOS, Android, and web
- Full control over pricing, promotions, and customer data
- Frictionless UX that feels native even outside the App Store
This isn’t just a technical update—it’s a significant opportunity to take back control of your app monetization strategy.
Why Tech Leaders Should Pay Attention
If your business model relies on subscriptions, digital goods, or in-app purchases, this shift could unlock:
- Higher revenue margins by bypassing App Store taxes
- Faster onboarding and smoother checkouts
- True ownership of your customer journey and data
- Freedom to experiment with pricing, bundling, and upsells
Tools like Paddle and RevenueCat are already supporting these flows—meaning you can modernize your stack with tools built for scale.
👉 Looking for a real-world breakdown of this update? Read our full analysis on LinkedIn for deeper insights into implementation and use cases.
How SubcoDevs Helps You Integrate Apple Pay External IAPs
At SubcoDevs, we specialize in helping eCommerce platforms, startups, and mobile-first businesses implement scalable and compliant payment solutions.
Here’s how we make your payment stack future-proof:
- Apple Pay–enabled checkout integration for web and mobile
- Paddle + RevenueCat setup for seamless subscription management
- Real-time webhook configuration for accurate revenue tracking
- Compliance with Apple policies for smooth app approvals
- Custom UX design to maintain a native feel, even in web-based flows
We don’t just integrate APIs—we architect monetization flows that convert and scale.
Final Thoughts: Don’t Let High Fees Limit Your Growth
Apple’s support for external IAPs with Apple Pay is a turning point for app developers and founders alike. You now have the tools to:
- Reduce reliance on App Store billing
- Deliver seamless, brand-consistent user experiences
Capture more value from each transaction
Now is the time to modernize your mobile payment system. If your current IAP setup feels limiting or costly, let’s explore how external Apple Pay flows can give you back control—without compromising performance or compliance.
📞 Book a consultation with SubcoDevs today and let’s build a smarter, faster, and more profitable payment journey for your app.