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The digital marketing space is crowded and competitive, making it difficult for brands to stand out from the crowd. Fortunately, video marketing has grown in popularity with consumers and businesses as a result. In fact, a recent report found that video content will account for 80% of all internet traffic by 2022. Video marketing can be used to help your business gain new customers, drive brand awareness, and increase sales leads. Video marketing is also an excellent tool for establishing your company as an authority in your industry or topic. However, many businesses struggle to understand exactly how video content marketing can benefit their company. This blog post covers everything you need to know about using video to market your business effectively.
What Is Video Marketing
Video marketing is the process of creating video content to promote your business. This content can take many shapes, such as a commercial, a product demonstration, an explainer video, or even a behind-the-scenes video. The term video marketing covers all marketing efforts that involve video from commercials to social media videos. Video marketing is a great way to promote your business because it allows you to connect with customers on a personal level. It provides you with the opportunity to tell your story and share your brand’s message in a more relatable way than other types of marketing, like print ads allow for. Video marketing also has a long shelf life and is easily shareable. So, it can help your business grow long after the initial investment has been made.
Why Should You Use Video Marketing
Video marketing is an excellent tool for marketing your business, and there are many reasons to use it.
Reach More Customers
Video marketing is used by 80% of the world’s largest brands. If your competitors are using video marketing, it is likely you should be too. It’s estimated that 80% of people watch video every week, making it a highly effective way to reach customers.
Drive Conversions and Sales
Video marketing can increase sales by up to 80% compared with other types of marketing, such as text and images. Video can also drive as many as 33% more leads compared to other types of marketing.
Build a Stronger Brand
With video marketing, you have the opportunity to connect your brand with your target audience. This can help you build a stronger brand, leading to more sales leads and increased customer loyalty.
How to Create Video Content
There are many different types of video content you can create for your marketing strategy. Which type you choose to create depends on your goals and target audience.
Explainer Videos
Explainer videos are short videos that explain your product or service. This type of video is excellent for B2B businesses and has proven effective in helping businesses increase sales.
Commercials
Commercials are short videos that promote your product or service. They are typically 30 seconds or less and are more useful when you want to drive immediate sales. Commercials are excellent for product launches and special campaigns.
Behind-the-Scenes Videos
Behind-the-scenes videos show the creation process behind your products or services. These videos are excellent for B2C companies and are often used in the fields of fashion, beauty, and food. Behind-the-scenes videos can help your customers gain a deeper insight into your brand and can be an excellent tool for building trust and loyalty.
Informational Videos
Informational videos help your customers understand a specific topic better. This type of video is excellent for B2B businesses and its most common use are in the education, health, and finance industries.
The Benefits of Video Content Marketing
Video marketing offers many benefits for businesses. Here are a few of the main benefits of using video marketing.
Increased Brand Awareness
Video marketing is an excellent tool for increasing brand awareness. It can be used to spread your brand’s message to a wide range of people, making it an excellent way to increase brand awareness.
Increased Website Traffic
Video marketing can help drive more traffic to your website. Estimation says that 80% of people watch videos on the internet, making it an excellent way to increase traffic to your website.
Better Search Rankings
Using video in your marketing strategy can also help improve your search engine rankings. Videos are an excellent way to add more content to your website, which helps to boost your rankings in search engines.
How to Measure the Success of Your Videos
Measuring the success of your video marketing campaign can be a bit tricky. However, there are several ways you can track your progress and determine whether or not your video marketing strategy is effective. The most important thing to keep track of is how many people are watching your videos. You can track this using social media or video hosting platforms, like YouTube. When you publish a new video, you can also use platforms like Google Analytics to track your progress.
Analytics will tell you how many people have watched your video and how long they watched it for. You can also use brand lift surveys to determine how effective your video marketing efforts are. With these surveys, you can ask customers how familiar they are with your brand and how likely they are to purchase your product or service. You can then compare these results to surveys conducted before you began using video marketing to determine the success of your campaign.
Key Takeaway
Video marketing is an essential part of any modern marketing strategy. It allows you to connect with your customers on a more personal level than other forms of marketing, like images and text, do. Video marketing can help you increase brand awareness, drive more traffic to your website, and improve your search engine rankings. It is an excellent way to promote your products or services and can be useful in a variety of industries.
If you want to make a video with good use of graphics and background music, you should be looking to seek the help of a professional like Subcodevs. They will definitely make it effective and useful which will allow you to get the much-needed growth in your business!