E-commerce has changed the way people shop online. Coupled with increased internet penetration, e-commerce has turned out to be one of the fastest growing industries in India. Currently, there are about 5 million people who shop online and this number is expected to grow at a fast pace in the near future. E-commerce players such as Amazon, Flipkart, Jabong, and Snapdeal have made it their business to sell products online. There are several reasons why e-commerce businesses have seen an upsurge in India recently. Here are five reasons why Ecommerce business is getting an upsurge in India:
Increase in Internet Penetration
The first and foremost reason why e-commerce businesses are getting an upsurge in India is the increase in internet penetration. Internet penetration in India has increased at a very fast rate in the last few years. While internet penetration was just 10% in 2014, it has increased to 35% as of 2017. The increase in internet penetration has encouraged people to buy products online. People are more comfortable buying products online than shopping in retail stores. This has led to an increase in the number of people who buy products online and this has ensured that e-commerce business get an upsurge in India.
Online Shopping Is Getting Cheap
Second reason why e-commerce businesses are getting an upsurge in India is that online shopping is getting cheaper. Earlier, people used to buy products online but they used to do so because of the convenience. However, people are now beginning to buy products online because it is cheaper than shopping in physical stores. Retailers have started offering discounts and cash-back offers for online shoppers. This has made online shopping cheaper than ever before. This has ensured that e-commerce businesses get an upsurge in India.
Easy Returns and Cash-Back Offers
Another reason why e-commerce businesses are getting an upsurge in India is easy returns and cash-back offers. Customers, who shop online, often face problems while returning the product. They need to visit the store and stand in long queues to get their money back. This has made customers angry and they often complain about the same. To make customers happy, e-commerce companies have been offering easy returns and cash-back offers. This has ensured that e-commerce businesses get an upsurge in India.
Ease of Doing Business
Another reason why e-commerce businesses are getting an upsurge in India is ease of doing business. Earlier, people were scared to start a business because there were a lot of rules and regulations. However, over the last few years, the government has made it easy for people to start their own business. They have reduced the number of regulations and have made things easy for people. This has made people more confident to start their own business. This has also increased the number of people who want to start an ecommerce business. Also, it has ensured that e-commerce businesses get an upsurge in India.
Merchandising and Marketing Strategies
Another reason why e-commerce businesses are getting an upsurge in India is merchandising and marketing strategies. Earlier, e-commerce companies were selling products that were available in the warehouse. However, they have now changed their strategy and they are selling products that are not available in the warehouse. This has ensured that e-commerce businesses get an upsurge in India. However, e-commerce companies now have to make extra efforts to market their products. They have to spend money on advertising and on creating a good brand image for their business. This has ensured that e-commerce businesses get an upsurge in India.
Conclusion
The above reasons have explained why e-commerce businesses are getting an upsurge in India. The increased internet penetration, the cheaper online shopping, easy returns and cash-back offers, ease of doing business, and merchandising and marketing strategies have ensured that Ecommerce business get an upsurge in India. E-commerce is one of the fastest growing industries in India. Currently, there are about 5 million people who shop online and this number is expected to grow at a fast pace in the near future. E-commerce players such as Amazon, Flipkart, Jabong, and Snapdeal have made it their business to sell products online.