BrainTap Case Study
BrainTap is a cutting-edge neuroscience-based app that elevates
users’ brain potential. The app is backed by neuroscience and research,
with proof to help users sleep, think, and perform better. The focus behind
BrainTap is to revitalize users’ overall wellness via better brain fitness.
The app achieves this by tapping into different neural pathways and enhancing
their productivity. Simply using BrainTap for 20 minutes can result in a 38.5% decrease
in stress. Packing such functionalities has enabled the app to be featured in
renowned publications, like Forbes, Business Insider, Entrepreneur, and Men’s Journal.
Ruby on Rails
As a robust web application framework, Ruby on Rails facilitates BrainTap to employ rapid and maintainable code.
MySQL
This reliable relational database management system is key to BrainTap’s secure data storage and retrieval.
AWS (Fargate, ECS, S3, LoadBalancer)
The AWS components have been integrated within BrainTap for seamless deployment of containerized applications and optimized traffic distribution.
GitLab CI/CD
With GitLab CI/CD, the app maintains streamlined workflows, efficient collaboration, and reliable delivery of code changes to production.
HubSpot
As a comprehensive customer relationship management, HubSpot empowers BrainTap to manage leads, automate marketing processes, and enhance customer engagement.
Zapier
BrainTap leverages Zapier to automate workflows by connecting different apps and services, leading to the smooth exchange of data and actions across the applications.
ShipBob
The logistics and fulfilment platform assists BrainTap in shipping services and enhancing overall operational efficiency.
Stripe
The popular online payment processing platform is the cornerstone of BtainTap’s secure financial transactions.
Terraform
With Terraform, BrainTap enables the automation and management of cloud infrastructure for resource provisioning and deployment processes.
Key Features
Essential App Highlights & Functions
Client’s Needs Addressing
Addressing Client Requirements and Overcoming Challenges
BrainTap reached the SubcoDevs team after being stuck in a never-ending loop of delays and overbilling. The team was unable to achieve satisfactory results even after spending 160,000 dollars per month.
The client wanted to fix lingering coding and development issues in the app. BrainTap sought consultation from several IT teams, many of which deemed the issues impossible to fix. However, our developers took on the challenge and resolved the issues comprehensively.
We did not stop here as we brainstormed with BrainTap to find new ways to improve the app. The client decided to develop an API for better integration and cross-promotion of the app.
Above everything, the BrainTap team wanted technical expertise to minimize downtime and deploy new features and timely updates.
Success & Final Product
Resulting Success & the Final Product
The biggest challenge we faced was a lack of documentation handover. Our developers did not receive any handover from the old team, posing massive hurdles from the get-go. With 10,000+ code lines in play, we had to navigate through technical complications from the get-go. We put forward our best efforts to curate efficient workarounds.
Our team also helped the client get their app functionalities integrated with 3rd parties. It resulted in BrainTap promoting its services without overwhelming other platforms.
To maintain seamless communication, we set up streamlined processes. This included setting up a PM tool to keep IT aligned with the product team. Our efforts paid off as we brought down their cost to 50,000 dollars per month (previously 160K).
We also completed the API documentation process to help the client maintain a thorough record to enable quick backtracking and accountability. Such drastic modifications were made in merely six months after BrainTap chose SubcoDevs.
The present BrainTap app is capable of connecting with different devices wirelessly. It can stimulate users’ minds to improve their cerebral functioning and performance.
The BrainTap Android app has 10k+ downloads on the Google Play Store. Similarly, the iOS app has 840+ reviews, giving BrainTap a rating of 4.9 stars. Our team is constantly working with BrainTap to ensure it maintains top-notch performance while meeting new user requirements.
