Unlocking Cross‑Platform Growth: How RevenueCat + Paddle Are Reshaping Subscription Infrastructure for eCommerce Apps

A New Era for Subscription-First Businesses

If your product relies on subscriptions—whether it’s an app, SaaS platform, or digital content—this update could transform your monetization model.

RevenueCat and Paddle have launched a powerful integration that unifies subscription management across web, iOS, and Android. It streamlines billing, simplifies compliance, and allows users to subscribe on the web and access content seamlessly across devices.

This comes on the heels of the Epic v. Apple ruling, which now permits U.S. developers to link out to external web payment options—a huge shift away from the limitations of traditional in-app purchases.

💡 Prefer a fast summary? Check out our LinkedIn article for the founder-friendly breakdown.

Why This Integration Changes the Game

By pairing Paddle’s global tax and payment infrastructure with RevenueCat’s powerful cross-platform subscription tracking, this integration enables:

✅ Seamless web-to-app access for users
✅ Reduced reliance on Apple/Google billing systems
✅ Real-time entitlements and renewals across platforms
✅ Less engineering effort for compliant global monetization

It’s a scalable, efficient way to grow subscription revenue—without sacrificing UX or compliance.

Why Founders, Product Leaders & Developers Should Pay Attention

1. Boost Revenue Retention

Web-based payments mean you avoid the 15–30% app store cut. You keep more of your revenue and control the customer experience from end to end.

2. Achieve Unified Subscriber Insights

RevenueCat gives you a single dashboard to track user subscriptions, churn, renewals, and entitlements—across iOS, Android, and web.

3. Lower Technical and Compliance Overhead

Paddle handles taxes, chargebacks, and legal compliance across 200+ regions. RevenueCat ensures all purchase data stays in sync through SDKs and webhooks—no custom billing backend required.

📌 Three Immediate Steps to Get Started

1. Map subscribers across platforms
Identify users who interact via web, app, or both. Ensure entitlements, billing states, and access sync properly to prevent confusion or support issues.

2. Configure Paddle as your Merchant of Record (MoR)  Let Paddle handle all tax and payment complexities globally. This minimizes admin tasks and ensures legal compliance without expanding your ops team.

3. Integrate RevenueCat SDKs and webhooks
Sync payment data from Paddle into RevenueCat for real-time entitlement updates, accurate dashboards, and a frictionless user experience.

🤝 How SubcoDevs Helps You Implement It Right

At SubcoDevs, we help subscription-first companies design resilient, scalable monetization infrastructure using RevenueCat + Paddle.

With deep experience across mobile, web, and API integrations, our team ensures you:

  • Sync entitlements in real time across platforms
  •  Avoid revenue leaks and compliance gaps
  •  Scale with confidence as user volume grows

We handle the heavy lifting so your engineering team can focus on product—not payments.

Final Thought: Monetization Shouldn’t Hold You Back

This isn’t just a new tool—it’s a smarter, scalable way to manage subscriptions in 2025 and beyond. If you’re still relying on platform-specific billing, you’re leaving revenue and control on the table.

📩 Ready to future-proof your subscription flow? Let’s talk. We’ll review your current stack and show you how to unlock seamless, cross-platform growth.

🔗 Want to share or revisit the original summary? Read the LinkedIn post here.