Company Overview

Marketing Coordinator

SubcoDevs is a fast-paced software solutions company having offices in Noida, USA, and Canada. Over years, we have built a team of very talented and hard-working professionals who take pride in their work. We carefully choose interesting and challenging projects, as we love working upon innovative ideas that can add value to people’s lives. Starting from Noida in 2015, our company has spread its wings in the USA and Canada as well. If working at SubcoDevs excites you and this job feels like a right fit, please send your job application, we would love to know more about you.

Feel free to visit https://subcodevs.com/ for more information.

Job Summary

We are seeking a versatile and dynamic individual to fill the role of Marketing Coordinator plus Technical Content Writer. This hybrid position requires a unique blend of marketing expertise and technical writing skills. The ideal candidate will be responsible for developing and implementing marketing strategies while also creating technical content to support our products or services. This role demands creativity, attention to detail, and the ability to effectively communicate complex technical concepts to a diverse audience.

Key Responsibilities:

• Assist in developing and implementing marketing strategies and campaigns across various channels (digital, print, social media, etc.)
• Create compelling marketing content (website copy, blog posts, social media posts, email newsletters) that resonates with our target audience
• You must be good with using AI because we don’t want you to spend all your precious time writing that basic content 
• Manage social media accounts, schedule engaging content, and respond to inquiries
• Monitor and analyze marketing campaign performance, providing insights and recommendations for improvement
• Assist with event planning and execution, including trade shows, webinars, and online events
• Manage marketing databases and maintain accurate records
• Coordinate with internal teams (design, sales, development) to ensure seamless marketing execution
• Stay up-to-date on industry trends and best practices in digital marketing
• Perform other duties as assigned
• Develop and write white papers, case studies, and other technical marketing documents that showcase SubcoDevs Inc.'s expertise and solutions
• Collaborate with technical teams to gather accurate and up-to-date technical information for content creation
• Ensure technical content is clear, concise, and engaging for both technical and non-technical audiences
• Follow established style guides and branding guidelines to maintain consistency and quality across all marketing materials
• Proofread and edit technical content to ensure accuracy and effectiveness

Qualifications:

• Minimum 1 year of experience in a marketing coordinator or similar role
• Some proven experience in technical writing, preferably with a focus on white paper development
• Strong understanding of digital marketing principles and practices, including SEO, social media marketing, content marketing, and email marketing
• Excellent written and verbal communication skills in English
• Ability to work independently and as part of a team
• Excellent organizational and time-management skills
• Proficiency in Microsoft Office Suite and Google Workspace
• Knowledge of CRM and marketing automation tools is a plus
• Passion for technology and understanding of the software development industry is a plus
• Strong understanding of technical concepts and the ability to translate them into layman's terms
• Excellent research skills and ability to gather and analyze technical information
• Experience working with content management systems and editing tools

Company Overview

Technical Business Development Manager

SubcoDevs is a fast-paced software solutions company having offices in Noida, USA, and Canada. Over years, we have built a team of very talented and hard-working professionals who take pride in their work. We carefully choose interesting and challenging projects, as we love working upon innovative ideas that can add value to people’s lives. Starting from Noida in 2015, our company has spread its wings in the USA and Canada as well. If working at SubcoDevs excites you and this job feels like a right fit, please send your job application, we would love to know more about you. Feel free to visit https://subcodevs.com/ for more information.

Job Summary

The Technical Business Development Manager is responsible for driving business growth through the identification and development of technical opportunities. This role requires a deep understanding of the company's technical products or services, as well as a strong ability to identify and capitalize on market trends and customer needs. The Technical BDM will work closely with technical teams, sales, and senior management to drive revenue and expand the company's market presence. Key Responsibilities: 1. Market Analysis: Conduct market research to identify trends, opportunities, and potential areas for business expansion. Analyze competitors and market conditions to develop informed strategies. 2. Technical Expertise: Possess a profound understanding of the Software/Mobile App/Web development processes and technologies and stay up-to-date with industry advancements. Be able to effectively communicate technical concepts to both technical and non-technical stakeholders. 3. Business Strategy: Develop and implement strategic plans to drive business growth. This may include identifying new markets, partnerships, or product enhancements. 4. Lead Generation: Generate and nurture leads through various channels, including Upwork, Linkedin, emails, etc. 5. Proposal and Presentation: Prepare compelling proposals, presentations, and business cases to pitch products or services to potential clients. Tailor these materials to address client-specific needs and requirements. 6. Sales Support: Collaborate with the sales team to provide technical support during the sales process, ensuring that customer questions and concerns are addressed. 7. Contract Negotiation: Negotiate contracts, pricing, and terms with clients, ensuring they align with the company's goals and profitability. 8. Reporting and Analysis: Monitor and analyze business development activities, prepare regular reports on progress, and make data-driven recommendations for improvements. Qualifications:

• Bachelor's degree in a relevant technical field (e.g., engineering, computer science) or business administration. A master's degree may be preferred.
• Proven experience in technical business development, sales, or a related role.
• Strong technical knowledge and the ability to understand complex technical concepts.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving abilities.
• Proven ability to work independently and as part of a team.
• Strong negotiation and contract management skills.
• Results-driven with a track record of meeting or exceeding business development targets.
• Familiarity with relevant industry trends and technologies.

Preferred Qualifications:

•  Industry-specific certifications or training.
• Previous experience in a leadership or management role.
• Experience with CRM software and sales automation tools.